FUSA Damascus. The one knife.
FUSA crafted a physical masterclass in high-carbon steel. We built an editorial commerce experience that makes you feel the edge.
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A knife earns its price. The site has to earn it too.
FUSA forged a Kiritsuke at the price point of small luxury: hand-forged, 67-layer Damascus, a knife built to last a working career. They needed a digital home that read the same way.
Quiet enough to feel premium. Focused enough to stop the scroll. Brave enough to put one product at the centre of the entire site.
Sell one knife.
We threw out the standard commerce playbook. No grid of products, no carousel of categories, no menu of options. The Kiritsuke is the brand.
Every section serves the same singular intent: the visitor leaves wanting that knife. The other three knives wait in their own lineup, ready when the relationship is.
Built to match the knife.
- 01
A brand world, not a template
Every visual decision was made specifically for FUSA. The colour, the type, the rhythm of the page, the way photography sits on the screen. Visitors land on a brand they recognise on sight, not a wrapper around a product.
- 02
A hero that stops the scroll
The Kiritsuke rotates as you scroll, Damascus pattern catching warm light from every angle. Product photography turned into a moment of motion. The knife is the centrepiece, and visitors notice. The story, the spec, and the price all wait until you have seen the work.
- 03
Copy that sounds like the cook
The page speaks to the cook reading it, not the maker writing it. Less forge romance, more honest utility. Cooks read the page, recognise themselves in it, and trust the product. That is how a premium knife earns the price on the tag.
- Live now 1 hero knife
The Kiritsuke, anchored as the brand. Gyuto, Cleaver, and Deba live on the secondary collection page.
- Live now 67 layers
VG-10 core wrapped in 67 alternating layers of soft and high-carbon steel. The number stretches to 280px on desktop and counts up from zero as you scroll past.
- Live now 0 distractions
We removed the standard commerce bloat. Every interaction on the page serves one purpose: putting the Kiritsuke in their hands.
Want to be next?
We take on a small number of bespoke projects each quarter. If you have something serious to build, let's talk.
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