Case study · Executive airport transfers
SEBCO Travels.Kent to the terminal.
Cani drives executive airport transfers out of Dartford. We built the brand, the website and the booking system, live since 16 October.
Visit the live site ↗
Where it started
Before we started, and now
| Area | Before | Now |
|---|---|---|
| On Google | “Site UnderConstruction”, © 2021 | Live on sebcotravels.co.uk, 16 October |
| The price | Behind a form that asked for your details first | On screen from two addresses, both cars priced |
| Languages | Six, machine-translated, 175 lines falling back to English | English, with a page for each route |
| Bookings | Sent to a server that had stopped answering | An email to Cani with a confirm button |
The logo
The plane goes through the letters
Cani approved it on navy, the only background it sits on.
What we built
Brand, site and the booking behind it
38 edges
The logo
A gold plane through the Sebco wordmark, always on navy. The plane is traced to 38 straight edges, so it stays clean at header size.
£2.50 a mile
The fare calculator
Google measures the miles, one published rate prices them. The car starts at £5, the van at £8 and £2.90 a mile.
£7 at Heathrow
Charges at cost
Drop-off fees, the Dart Charge and the tunnels, each on its own line, checked against the airport and gov.uk.
6 route pages
A page per route
Dartford to Heathrow and to Gatwick, plus Bexleyheath, Bromley, Gravesend and Sidcup, each with its fare and its own questions.
2 sides
Personal and Business
A switch on the home page, and a page written for PAs and travel desks who book for someone else.
1 click
Bookings that confirm
Branded emails to Cani and the customer with a SEB reference. Cani confirms from his inbox.
£154 not £9
The fare is checked twice
The server works the fare out again. A booking tampered down to £9 arrives as £154.
11 pages
Pages Google can read
Static HTML for every page in the sitemap, so the routes and the FAQ can rank. The old site rendered in the browser.
Five airports
Measured from Dartford
- LCYLondon City16 mi35 min
- LGWGatwick35 mi45 min
- STNStansted39 mi50 min
- LTNLuton59 mi70 min
- LHRHeathrow60 mi75 min
Miles and minutes as the site publishes them.
The fare first
Two addresses in, both cars priced
Every operator we checked in Kent asked for your details before it showed a price. Here the fare comes first, and the airport charge sits on its own line.
- Car fare
- £144
- Heathrow drop-off
- £7
- Total
- £151
Dartford to Heathrow Terminal 5, 55.6 miles, quoted on the live site.
On the phone
Nine screens long, down from 13.5
Cani said the home page was too long. We kept every detail and changed how it shows: the fares went on a swipe rail and the FAQ moved to its own page.
Imagery
The E-Class, at the kerb
Made with Higgsfield from a photo of the model he drives.
The site
The home page, section by section
01 The journey
02 The fares
03 The cars
04 The airports
95 mobile performance
Lighthouse on the live site, 17 October 2026. Desktop scores 100 in all four categories.
5 airports priced
Heathrow, Gatwick, London City, Stansted and Luton. Each drop-off charge shows at cost, checked against the airport.
1 click to confirm
Bookings land in Cani’s inbox with a confirm button. One click sends the customer their confirmation.
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